Event Recap: Beach Roadtrip (“BRT”) Weekend (Atlantic City, NJ)

Created in 2012, Beach Road Trip Weekend, or #BRTweekend, is the ultimate destination, day-party series. Inspired by Caribbean culture, each of the festivals includes 6 uniquely themed events, all-inclusive with free drinks & food throughout an entire weekend.

Thanks to my Caribbean boyfriend, this was actually my first year attending the event. Overall, I had a fantastic time, partying and enjoying Caribbean music and parties on the beautiful boardwalk of Atlantic City. If I had to pick, I think the Jouvet breakfast party was my favorite event. The music was good and it was a fun time getting messy from the paint and getting wet. However, this event didn’t start on time so instead of being a breakfast party, it was more like a two-hour brunch party. And, there was no food, which was the unfortunate theme of the weekend.

Lastly, it appears that the organizers of BRT weekend don’t take criticism very well. As many people tried leaving comments on their Instagram page only for them to be deleted and eventually blocked by the organizers. (e.g., read this review here). Overall, some people were comparing BRT weekend to the Frye Festival; just look up the hashtag #brtfyrefestival on Twitter to get a better idea. (YIKES!!! WHAT A FREAKING PR NIGHTMARE!!!)

As an event that caters to Caribbean & Black people, it’s very unfortunate that a LOT of people felt scammed and the organizers didn’t feel the need to own up to it. As a black professional, who values her coins and likes to party, I do feel like I didn’t exactly get my money’s worth.

Nevertheless, I make the best of everything I do, so yes, I had a lot of fun. Overall, I just wish the organizers would invest some of their profits into hiring professional event organizers next year and don’t take our patronage for granted; because people like me, who intentionally try to support black businesses and restaurants, want to support you! So PLEASE #DOBETTER

Check out a few pics & videos from the events below. 

Day 1: Friday, July 12th, 2019

• Check-In Party (10am-3:30pm)

• V Maui Wowi Bonfire Shenseea, Voice, Skinny Fabulous (5pm-11pm)

Day 2: Saturday, July 13th, 2019

• Xtreme Wet ‘N Wild Ding Dong Ravers & Bunji Garlin (11am-5pm)

• BRT Glow Eruption Squash 6ix Boss (6:30pm-11pm)

Day 3: Sunday, July 14th, 2019

• Jouvert Breakfast Party Mr. Killa & Olatunji (9am-2pm)

• BRT All White “Grand Finale” (5pm-11pm)


The Good

Good Vibes

Good Event Space

Good Security Team

The Parties were LIT!!!

The Bad

EXTREMELY Unorganized

Ran out of basic things like cups and ice

Oversold tickets for the after parties

DJ's didn't mix up the music enough

Lack of Communication about where to get your wristband

Parties didn't start on time but ended on time (LIKE WTF!!!)

Cheap with the food only to STILL run out of food at EVERY EVENT!!

Bartenders wouldn't fill up the drinks


watered down drinks

Ash Renee

Ash Renee, is an NYC Real Estate/Business Lawyer, Consultant, and Blogger. A New York transplant for the last 10 years, Ash loves exploring the NYC restaurants, fashion, and the black professional social scene. Ash was born and raised in Chicago.

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