NYC Pick: Lure Fishbar (SOHO)

*This post was originally posted on August 16, 2016 and was updated on February 4, 2017. 

Lure Fishbar is a fine dining, seafood restaurant located in the heart of SOHO on Mercer Street. The restaurant offers not only the freshest fish selections from around the world but also a complete raw bar with rotating oyster selection.

Being that Lure is an upscale and trendy restaurant in Soho,  don’t be surprised if you run into a celebrity or two during your visit. During my last visit, I actually ran into Michael Strahan.



Lure is typically participates in New York City’s Winter and Summer Restaurant Week.  Since it’s on the pricier side, Lure is a good restaurant to visit and “sample” during restaurant week, without breaking the bank.

Check out some pictures below:

~Happy Hour Sushi Specials~

~Happy Hour Clams~


~Tuna Tartare:  Pickled Daikon, Avocado, Sea Urchin Vinaigrette~

IMG_1825 IMG_1828

~Nori Crusted Tuna: Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion~

~Miso Glazed Salmon: Sugar Snap Peas, Shiitake Mushrooms, Toasted Sesame Seeds~


~Valegona Chocolate Mousee: Salted Toffee, Crisp Meringue, Chanitilly~

~Chocolate Pecan Tart: Burbon Ice Cream, Orange Supreme, Candied Pecans~

~Vanilla Bean Panna Cotta: Praline Crunch, Lingonberry Compote, Dulce Chocolate~

The food at Lure Fishbar is fantastic, fresh and well seasoned. In fact, I’m known to put salt on my Tuna Tartare because I often find that most restaurants serve it rather bland. However, not at Lure; the combination of the sea urchin vinaigrette and the pickled daikon, makes for a flavorful Tuna Tartare.

 The Nori Crusted Tuna, accompanied with Garlic Fried Rice and Chinese Broccoli is a must-try! The Tuna is well- seasoned and cooked perfectly medium-rare with the outside cooked crispy. I’ve ordered this at least three times so far.

Based on my multiple visits,  I highly recommend giving Lure Fishbar a try.

Lure Fishbar

Where: 142 Mercer Street, New York, NY 10012

Cuisine: Seafood, Sushi, Fine Dining,

Cost: Approximately $75 Per Person

Happy Hour: 4-7 pm

Full Dinner Menu: here

Lure Fishbar Menu, Reviews, Photos, Location and Info - Zomato

Ash Renee

Ash Renee, is an NYC Real Estate/Business Lawyer, Consultant, and Blogger. A New York transplant for the last 10 years, Ash loves exploring the NYC restaurants, fashion, and the black professional social scene. Ash was born and raised in Chicago.

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